Fresh Innovation Drives Leading Industry Brands

November 3-4, 2017， CNCC

 

China International Fruit and Vegetable Fair (ChinaFVF) has been regarded as the must-attend show covering the whole chain of the fresh industry. Together with the fair, FRESH CONFERENCE will be held to pool the decision makers in the fresh industry to share the latest information in terms of policies, trade and technologies.

 

Day 1, Friday, 3 November

Delegate registration

8:30-9:30

 

ChinaFVF Opening ceremony and welcome to FRESH CONFERENCE

Time: 9:30-10:00

Venue:Meeting Room E401，Hall E4

 

Session 1

Time: 10:30-12:30

Venue: Meeting Room E401，Hall E4

China Fruit Consuming Market and Inspection & Quarantine Policies

Expert speakers will be brought together to analyze the consuming market for import and local fruits, and elaborate the China and international Inspection & Quarantine Policies by AQSIQ officials and international officials.

 

Moderator: Mr. Duan Xiaohong, Deputy Director General, CIQA

10:30-10:35 Opening remarks

10:35-10:50  Protect border bio-security, promote healthy development of foreign trade in Fruits and Vegetables—— Ms. Lou Junwen ,Director of Biological Safety office,Animal and Plant Quarantine Supervision Department,AQSIQ 

10:50-11:05 The requirements of trade and quarantine for fresh products of China and Peru—— Senior Inspection and quarantine official of Peru

11: 05-11:35  The future development direction of Chinese agriculture based on supply side reform——Mr. Zhang Yuxi, President of Xinfadi Agricultural Products Co.,LTD

11:35-11:50 Development of fresh produce industry in France——Mr. Daniel Sauvaitre, Secretary General of INTERFEL, France

11:50-12:05 Current situation and trend of China's import and export fruit market——Ms.Mabel  Zhuang, Produce Report

12:05-12:20 Overriew of New Zealand fruit and vegetable trade——Mr. Howard Staveley, First Secretary, Ministry of Primary Industries of New Zealand

12:20-12:30 Close of the Forum 

 

 

Session 2

Time:14:00-16:30

Venue: Meeting Room E401，Hall E4

High-Tech Innovation

High quality fruit and cost-saving are guaranteed by the high technologies in terms of planting, orchard management, post-harvest processing systems and packing. What are the new ways? How can they be applied?

 14:00-14:30 The growth of branded varieties in the global apple category - Pink Lady ------Mr.Phil Turnbull

  14:30 -15:00 Introduction of fruit and vegetable preservation technology-------    Qingguo Wang  , Shandong Agricultural University（China）

 15:00-15:30 Light power agricultural science and technology----- Bai Shiyin（Singapore）

  15:30-16:00 The development of fruit standardization-----Mr.Chen Shaohua,Reenmoon Technology Holdings Ltd.（China）

 16:00-16:30 Experience sharing of ecological fruit planting technology innovation achievement ------ Mr. Leng Kanglin,Good Fruit Agriculture Co., Ltd.

Fresh Produce Summit China

Time:8:30:00-18:00

Venue:311ab

Meet the 300+ decision makers of supermarket chain

 

Day 2, Saturday, 4 November

Session 3

Time: 9:00-12:00

Venue: Meeting Room E401，Hall E4

Fresh Focus on Global Brands

International big brands start to work together to build the global supply chain, create one single product brand and marketing model, can it be a new managing model of development of fruit and vegetable industry? Can it be applied for China fruit to build brands and extend international market share?

more new and peculiar products are accepted in China nowadays. Along with its rich nutritional value and unique taste,more and more avocados would come to China. Avocados produced in China would come to the rich period. Which one will stand out? This topic will  resolve fruit brand building and management for you .

 Experience and communication of  avocations brand building

 

9:00-9:30  Jazz™ & Envy™ Apple: Brand Development in China——Mr. Robin Qin，Pipfruit category managerT&G

9:30-10:00  Brand marketing of Mr.Avocadoade——Shan, general manager of Mr. Avocado .

10:00-10:30 Chinese brands how to come up with global competitors——Mr. Qingchao Zhuang , Deputy director of China Agricultural Brand Research Center

10:30-11:00 Discussion on content management of fruit brands ——Liang Li, Marketing Drector ,Joy Wing Mau Group

11:00-11:30 Philippine avocado, An overview ----- RODEL M. NARVAEZ，Dole Philippines Inc.

11:30-11:35 Tea Break

11:35-12:10 Panel discussion on brand building  and the establishment of global supply chain——Moderator： Ms.Mabel  Zhuang, Produce Report.

 

 

 

Session4

Time: 9:00-12:00

Venue: Meeting Room VIP

Multilateral Meeting on Inspection and Quarantine (for invited guests)

Close talk with AQSIQ, local CIQ, CIQA officials on inspection &quarantine and trading issues.

 

Session 5

Time:14:30-17:30

Venue: E231

China and Europe Fru&Veg Forum(Invited guests only)

Fresh professionals from China and European countries work together to solve the problems and obstacles occurred in trading.

 

Welcome Banquet

18:00-20:00

Registration fee: 1800RMB/person (pre-registration); Early bird: 1200RMB/person (before Oct. 15)

 

Registered for FRESH CONFERENCE, FREE administration for the following events:

Concurrent Events

Day 1, Friday, 3 November

Fresh Produce Summit China

8:30-18:00

311ab

Meet the 300+ decision makers of supermarket chain

 

Why are Consumers Keening to Light Luxury Fruit?

Brands Marketing by Micro-Business men

14:00-17:00

We  business alliance area

 

Welcome Banquet

18:00-20:00

B+C

 

Day 2, Saturday, 4 November

B2B Matching Meeting

14:00－17:00

Meet the suppliers and buyers efficiently and effectively

On site

 

Show period:  November 3-5

ChinaFVF Innovation

Fru & Veg Arrangement

Fruits and vegetables concerned with B&R Display

Fruits and vegetables from National Demonstration Zones for Quality Safety of Exported Food and Agricultural Products display

 

ChinaFVF FRESH CONFERENCE and Concurrent Events Programme

Day 1, Friday, 3 November

8:30-9:30      Delegate registration

9:30-10:00   ChinaFVF Opening ceremony and welcome to FRESH

CONFERENCE

10:00-10:30  Show Tour

10:30-12:30 China Fruit Consuming Market and Inspection &

Quarantine Policies

8:30-18:00 Fresh Produce Summit China

14:00-16:30 High-Tech Innovation

14:00-17:00 Why are Consumers Keening to Light Luxury Fruit?

Brands Marketing by Micro-Business men

18:00-20:00 Welcome Banquet

 

Day 2, Saturday, 4 November

9:00-12:00    Fresh Focus on Global Brands

9:00-12:00 Multilateral Meeting on Inspection and Quarantine (for invited guests)

12:30-17:30  China and Europe Fru & Veg Forum

14:00-17:00  B2B Matching Meeting

 

Show period: November 3-5

ChinaFVF Innovation

Fru & Veg Arrangement

Fruits and vegetables concerned with B&R Display

Fruits and vegetables from National Demonstration Zones for Quality Safety of Exported Food and Agricultural Products display