China FVF Online Produce Lecture 1

Date:2015-11-25 View: 63 Compiler:

Fruits and Vegetables Lecture

First Lecture 

Date:13th November Friday

Guests:Zhuang Xiaoqing (Mabel)

M.Z. Marketing Communications ,Founder 

PMA(Produce Marketing Association) Chinese ,Representative

Global Fruit and Vegetable Channel ,Founder


Visit representative supermarkets including Costco,Wholesale,Kroger,Dekalb Farmers Market and Sevanda Natural Foods Market.Most of supermarkets are going direct. They can require growers or packers based on their requirements.

Ugly fruits activity:As natural products have a variety of shapes, beautiful looking should not be a pure pursuit.Natural appearance and defects on the surface of the fruits should be accepted.

Foreign wholesale market:The role in effectiveness become smaller and smaller. The general trend is the supermarket purchasing from growers and packers directly. Wholesale markets are currently only for relatively small local supermarkets or catering business. 

Fruits and vegetables has no blanking period: The requirements of supply the whole year from supermarkets and retailers prompt US growers and packers purchasing on a global scale.

Ready to eat:Considering fruit as snack. Instant supply of fresh-cut factory also will become a trend.

Focus on breeding:Chinese agricultural products are abundant but low quality.We should force on breeding.Foreigners focus on breeding for their products, they’ve got many varieties of patents. Different varieties should be distinguished from competitors, also could be sold in a good price.

About China FVF Online Wechat Produce Lecture

For better communication and learning from each other, China FVF produce industry wechat groups have an online lecture every Friday from 8:30 pm -9pm. Each week we have a new theme, including product, technology, business model, etc. The social media group also is a great communication platform with industry professionals all over the world.

If you would like to join us, please:

Step 1: Download wechat in App Store & create an account;

Step 2: Search for the group administrator’s account “18511301838” and add as a friend;

Step 3: The administrator will add you to the group. You can communicate with the 800+ produce industry professionals in the group.

All recap can be found online:

If you have any question, please email us at:

Q&A can be found on wechat official website:

China FVF Member Services

Exhibitor Application Visitor Registration


Online ServiceTime:8:30-17:00

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