Guest Speaker: Mr. Gonzalo, General Manager of GESEX in China
Topic: Chilean cherries analysis of the success stories in China
demand of Chilean cherries is grown bigger and bigger in China, the amount of export is
going faster and faster.
were 18 million boxes of Chilean cherries exported to China in the last year, which
occupied 80% of entire export. it could be said the development of Chile product was because of
Chinese market. At the same time, other countries also exported the cherries to
China, such as Australia, USA, we realized Argentina and South Africa would come to Chinese
market to competition.
for Chilean cherries export to China will enjoy 0 tariff
policy, that means in the peer selection, Chilean cherries will be got more
profit for Chinese distributors. At most time, Chilean cherries transport to
China will catch up with Chinese New Year, so the suppliers of Chilean cherries
do not only choose Shanghai or Guangzhou as main destination.
biggest challenge of Chilean cherries is how to change consumption view, luxury
products to civilian products, which better for increasing sales volume. The
other challenge is how faster to China. It is a good way to
hire a plane directly this year. And ship to USA and Mexico then to China by air is another good
way to guarantee Chinese consumers enjoy the fresh Chilean cherries.
suppliers need to keep in touch with Chinese distributors because of huge
changes in Chinese market, especially for the Chinese distributors. Electronic
business become an important part of sales. We need to learn Chinese
distributors how to cater to the market, including taste, color, size, package
etc. For example, sale on Eastern airlines, trains and T-mall.
success of Chilean cherries in China is replying on Chinese
distributors promotion, from wholesale to retail market, they cerate the demand
and market. It not only belongs to Chilean suppliers but also belongs to
Mr. Gonzalo says he hopes Chilean fruit will keep the
highly quality, Chile becomes the second largest import country only to Thailand. Mr. Gonzalo lives China over 8 years, and he lives in Shanghai now. He was fully prepared with Chinese distributors
who wish to cooperate in future. They also have Nectarine and Stone fruits
which is another important export fruit in Chile, and they will be got the license by AQSIQ in a few
days. Welcome to negotiate.
About China FVF Online Wechat Produce Lecture
better communication and learning from each other, China FVF produce industry wechat groups have an online lecture
every Friday from . Each week we have a new
theme, including product, technology, business model, etc. The social media
group also is a great communication platform with industry professionals all
over the world.
If you would like to join us, please:
1: Download wechat in App Store & create an account;
2: Search for the group administrator’s account “18511301838” and add as a
3: The administrator will add you to the group. You can communicate with the 800+
produce industry professionals in the group.
recap can be found online:http://en.chinafvf.com/exponews/