China FVF Produce Lecture 5 Recap
Time:20:30-21:00, Dec. 11th, Friday
Guest Speaker: Ms. Eva Yin,Assistant to GM Export Division,Golden Wing Mau
Topic: Challenges Faced by China Fruit Export Business
We
will discuss from the following five aspects of Shenzhen Golden Wing Mau Group
business currently
1、Shenzhen Golden Wing Mau Group was founded from 1980s
with export business. It exported south fruit varieties (including grapes,
oranges, tangerine, Yunnan pomegranates),North
fruit varieties(including apples, pears, Fuji etc.),South fruit exported is our
company’s strength now.
2、Chinese fruit exports situation currently
Now
Chinese fruit in Singapore, Malaysia, Thailand, Indonesia, Sri Lanka, Bangladesh and other markets is becoming
less and less. It means the proportion is declining. The best time for Chinese
fruit exports is from 1990s to 2004.It has 60% more share, but now it has
fallen to 20% share. The main reason is the small-peasant economy in China, the quality of
instability, the price and packaging of chaos and so on. Under the same
circumstances, foreign importers tend to other countries fruit. Only because
there are a lot of Chinese live in Southeast Asian countries, the demand is still
there.
3、Chinese fruit exports to each country situation.
Indonesia: Pears sales is the
worst. Oranges sales is the best but it needs the quota
from government. While policy is not stable in Indonesia, 1 year or even every 6
months will be changed. Government gives the quota to importers is getting
smaller and smaller.
Bangladesh: Bad weather of raining
too much in China this year, which
influences 30-40% fruit are bad quality, for exporting is very little. So
Nanfeng oranges is very popular if exported and it will be sold out quickly.
Malaysia: Chinese red grapes has
an advantage price. Such as Xinjiang red grapes compares with Peruvian’s, one
of competition country. Though Chinese tangerine is expensive in this year, if
it has a good surface and tastes sweet also will be good sold. Chinese lemon is
trying to export to Malaysia, but Turkey’s lemon is better, so
customers prefer to Turkey, even it is a little
expensive. Oranges is popular including Sugar organs
and mandarin orange because of a lot of Chinese, if only needs sweet taste,
most of people will have it for Chinese New Year.
Thailand: Yunnan pomegranate general will
be sold in supermarkets.
Sri Lanka: Pomegranate is popular,
customers like the surface of red more than taste. But Chinese pomegranate has a
disadvantage compared with Egypt and India. They have more bigger
and red pomegranate.
Russia: Because of the
political factor with European and Turkey, all fruit are forbidden
import except Turkey cherry. The result is a
lot of demand turns to China. Although it has not a
good cooperation before for their payment method and credibility, the Chinese
insurance company does not participate in Russian company. But now, Chinese government
policy supports export to Russia, the insurance for Russian
companies is allowed.
Singapore: Cantaloupe and Fuji apple is a stable
market, but it must be sweet, otherwise claims very powerful.
4、Chinese fruit exports situation analysis
The
market is weak, poor relative to the last year, this year maybe even worse. At
this time export needs to pay attention is that the market environment is not
good, more and more difficult to make money, if a little quality problem
happens, the claims comes. The reason is the Chinese small-peasant economy can
not be compared with foreigners in the quality and variety of suppliers and
Chinese labor cost is increasing as before. Also they can not contend with
foreigners because they don’t have the large scale cultivation, mechanization
packaging, the quality and price will not be advantage. The other reason is
Chinese exporters do not unite, foreigners are carried out by Association of
global management and operation. They have a standard for cultivating and
harvesting, even price of fruit, ensuring farmers and company interest,
South Africa, New Zealand, Australia, Europe and the USA etc. exporters
are becoming more and more interest in Southeast Asia, it makes customers know
the products clearly. Also the price is nearly same with Chinese fruit price. For
example, China 10 years ago, people do
not know import fruit too much, but now in the supermarkets, we can find the
import fruit has accounted for half on the counters. If Southeast Asia countries will build
more and more supermarkets, they will need more demand, just like China.
5、The opportunities and challenges or China fruit
export in future.
Chinese
government encourages the fruit import now, they not only meet demand for the
market, but also they want to promote China’s agricultural mechanization
product and packaging for the brand operation. Chinese importers and exporters
has embarked a new business model, they know that brand value is the only way.
China’s current B&R policy
relates to the China fruit export. The rail
is prepared for going through Southeast Asia and Europe. Although the cost of
transport conditions can not contend with traditional way, if China exporters can cooperate
together, increasing the total amount for transporting, it is a good way to
connect Mediterranean Sea and Black Sea region.
Fruit
is everyone’s daily need of essential use, it has become a way of life. We
believe the development prospects of fruit industry will be immeasurable.
0pt;font-family:
Arial'>Mediterranean Sea and
Black Sea region.
Fruit
is everyone’s daily need. It has become a way of life. We believe our future is
great and bright.
(The End)
About China FVF Online Wechat Produce Lecture
For
better communication and learning from each other, China FVF produce industry wechat groups have an online lecture
every Friday from 8:30 pm -9pm. Each week we have a new
theme, including product, technology, business model, etc. The social media
group also is a great communication platform with industry professionals all
over the world.
If you would like to join us, please:
Step
1: Download wechat in App Store & create an account;
Step
2: Search for the group administrator’s account “18511301838” and add as a
friend;
Step
3: The administrator will add you to the group. You can communicate with the 800+
produce industry professionals in the group.
All
recap can be found online: http://en.chinafvf.com/exponews/
If
you have any question, please email us at: panglx@chgie.com
Q&A
can be found on wechat official website:
http://www.wechat.com/en/