Secretary ofHuangPingVillage,Xuan’en County; Chairman of Xuan’en Golden Pear cooperative organization.
Topic: The story
of Golden Pear
I am a farmer,
though I have some duties, My career is a farmer.
Enshi is located
inHubeiprovince. There are no highway and train a
few years ago. It costs a week fromWuhanto Enshi.It is a difficult thing to plant
here, golden pear is grown under this circumstance.
Agriculture is the
lifeblood for farmers. If there is no harvest on time, farmers will be not
possible to survive, it makes us a big challenge, the income influences
directly for farmers’ basic life. Based on these circumstances, I bring golden
pear on this land since 2007,meantime I bring a company for business here, make
the strong support for the development of industry.
After planted we
find the situations are not satisfied, one point is weather, the other point is
traditional planting can’t able to support a good technology for high-end fruit
planting. Although golden pear will come to see after 3 years planted, we will
face to company requests of their standardized test and industrialization
program acquired, which make us more difficult. Especially the following 4 year
after planted, farmers can’t get the excepted benefits, they want to plant corn
and rice instead, and cut all the golden pear trees which make us a big
I think the
problem is the processing from traditional agriculture to standardized
agriculture, the farmers can’t adapt. I have to ask experts to explain it and
focus the training as important point. We explain personally the planting
details on every grown land so that we can solve the problem by training. After
3 years of hard efforts, our golden pear can reach organic food standard.
Business companies begin to purchaser and export toAustriaandEurope.
advantages are thin surface, no residue and lower sugar. Every golden pear edible
part can reach 95% more or less. There is only one problem is for the high
production environment, so the cost will be high, and it can’t be produced if
any links can’t reach the requirements, so the products positioning is to
high-end market, domestic market share is less, only we can supply a few
The crowd is
positioned are elders, wrinkly and children, we have a good promotion and
supply over demand every year.
Sales approach is
to second level cities, egChongqingandWuhan, we use group buying to local firms and it
is good way for selling it. Price is 88 RMB for 12 each package.
We not only start
E-commerce selling this year, cooperate with Ijxwd and Joyvio E-commerce
platform so that we can sell it by Internet+ way, But also build Wechat selling
platform. In my opinion, as a single product, use own platform is the best way,
it is better than Taobao and T-mall if we want to promote it.
new person to join the community.
We analyze through
all kinds of channels and find the target groups, win our funs.
our funs by remain them in the group.
Multi-channel comprehensive strength and
promotion can decrease operating cost.
On a win-win
basis, the funs’ enthusiasm should be driven by 5%-10% active users and the
active users should be returned.
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