Although this is normally the peak season in Xuwen for pineapple supplies to the market, according to fruit farmers in Xuwen the retail of pineapples is in a "severe winter". Earlier this year a cold wave hit Xuwen, just as pineapples began to appear on the market. The product quality suffered, and the price dropped. In some places Xuwen pineapples even became unmarketable.
The price of pineapples showed an increase just before Xuwen County organized the pineapple culture tourist holiday on April 28th and 29th. The price of Xuwen pineapples reached 1.3-1.4 yuan [0.20-0.22 USD] per 0.5 kg, but dropped to 1 yuan [0.15 USD] per 0.5 kg after May 1st. And the price has continued to fall in recent days. The price dropped to 0.6-0.7 yuan [0.09-0.11 USD] per 0.5 kg, and in some cases even to 0.2 yuan [0.03 USD]. Data shows that the surface area devoted to pineapple plantation in Xuwen reached 17,333 hectares this year. There is still a harvest of about 2 thousand tons of pineapples waiting to enter the market.
The demand for pineapples in the Qujie Supermarket in Xuwen County has recently increased. People in the industry say that in the next few days the price of Xuwen pineapples may slightly recover.