The main product varieties on the market in early April were southern fruits such as Hainan mangoes, pineapples, cherry tomatoes, and Yunnan watermelons. They arrived on the market and were traded in large volumes. At this time, during the two short holidays of Qingming Festival [5-20 April] and May 1st, the market experienced frenzied fruit trade. Data shows that trade value and trade volume in April increased by 20% and 14% respectively in comparison with the same period last year. The accumulated trade value and trade volume in the period from January to April increased by 15% and 11% in comparison with the same period last year.
1. Southern fruits led the market and northern fruits followed closely. Data shows that the best-selling products on the market in April were watermelons, mangoes, and pineapples. They account for more than 40% of the market trade volume.
2. The price increased during the festive season and the seasonal price average increased.
3. The market emphasized increased income for fruit farmers and the market conditions for kiwi fruit developed particularly well.
4. Fruit imports continued to increase and markets became more varied.
Market predictions: as temperatures continue to rise, small melons and watermelon production in Jiaxing area will enter peak season. The main seasonal products in May will include lychee from Hainan and Guangdong, and grapes from Jiaxing area. Shandong cherries, nectarines, and plums will enter their peak season. All of this will provide consumers with more choice.