Mexico's avocado growers look to capture Chinese market
When talks turn to China, the destination of avocados, Elena Roman lights up, carefully packing the fruits at a plant in the west-central Mexican state of Michoacan.

"It's nice to think they are going to travel as far as there, it's exciting to know that," Roman, 40, said in the small verdant town of Uruapan.

The mother of four works at Avo Hass, one of eight avocado packing plants in Uruapan that export to China, a market that producers are increasingly striving to conquer.

Avo Hass alone aims to ship as many as 300 tons of avocado to China in 2017, double the 150 tons it exported in each of the past two years, when it began to trade with the Asian giant.

The United States buys the majority of the 12,000 tons of avocado Avo Hass packs, the company's director, Nadia Flores, said. But the company is now looking to increase its share of the Chinese market.

"We are turning our gaze towards China, because we see that it is an excellent opportunity," said Flores, whose company started out as a small family farm.

To win market share in China, Uruapan's producers are betting on the superior taste and quality of avocados grown in Michoacan, a state that underpins Mexico's goal of becoming the world's top avocado supplier, providing seven out of 10 avocados consumed globally.

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